Just two weeks ago those were just speculations but now its as real as the the device you are reading this article on. Apple and ChatGPT struck a deal and are now officially partnering for Apple Intelligence.
The title of this article sounds even more legitimate when you realise that ChatGPT was already working and had a contract with Microsoft. Before getting controversial here let’s first discuss how ChatGPT will be integrated in the Apple devices
"We're excited to partner with Apple to bring ChatGPT to their users in a new way," OpenAI CEO Sam Altman said in a statement. "Apple shares our commitment to safety and innovation, and this partnership aligns with OpenAI's mission to make advanced AI accessible to everyone."
Soon, Siri will be able to tap ChatGPT for "expertise" where it might be helpful, Apple says. For example, if you need menu ideas for a meal to make for friends using some ingredients from your garden, you can ask Siri, and Siri will automatically feed that info to ChatGPT for an answer after you give it permission to do so.
You can include photos with the questions you ask ChatGPT via Siri, or ask questions related to your docs or PDFs. Apple's also integrated ChatGPT into system-wide writing tools like Writing Tools, which lets you create content with ChatGPT -- including images -- or ask an initial idea and send it to ChatGPT to get a revision or variation back.
ChatGPT integrations will arrive on iOS 18, iPadOS 18, and MacOS Sequoia later this year, Apple says, and will be free without the need to create a ChatGPT or OpenAI account. Initially, they'll be powered by GPT-4o, OpenAI's recently introduced flagship generative AI model.
Subscribers to one of OpenAI's ChatGPT premium plans will be able to access paid features within Siri and Apple's other apps with ChatGPT integrations. Apple says that privacy protections are "built in" to the integrations -- specifically, requests aren't stored by OpenAI and users' IP addresses are obscured.
Now that you know how ChatGPT will be integrated in the Apple space let’s set that aside and try to understand the Microsoft ChatGPT relationship shall we;
Microsoft x ChatGPT (a love to die for)
The partnership between OpenAI and Microsoft began taking shape in 2019 and has since evolved through multiple phases, deepening over the years. In July 2019, Microsoft made a significant investment of $1 billion in OpenAI, marking the beginning of a deep strategic collaboration. This initial investment was aimed at supporting OpenAI’s mission to ensure that artificial general intelligence (AGI) benefits all of humanity and to develop artificial intelligence that is safe and broadly accessible.
The context of this deal is rooted in the burgeoning interest and rapid advancements in artificial intelligence during that period. AI was increasingly being recognized as a transformative technology with the potential to revolutionize various industries, from healthcare and finance to transportation and entertainment. Companies like Microsoft were eager to integrate cutting-edge AI capabilities into their products and services to maintain a competitive edge and drive innovation.
OpenAI, founded in 2015 with the goal of advancing digital intelligence in the way that is most likely to benefit humanity, had been making significant strides in developing advanced AI models. However, the resource-intensive nature of AI research, particularly in training large-scale models, required substantial computational power and financial investment. Microsoft, with its vast Azure cloud infrastructure and financial resources, was an ideal partner to support OpenAI’s ambitious projects.
In the years following the initial investment, the partnership expanded significantly. Microsoft integrated OpenAI’s models into its Azure cloud services, allowing developers and businesses to access and utilize powerful AI tools. This collaboration enabled OpenAI to leverage Microsoft’s infrastructure for training and deploying its models, accelerating the development of new technologies and applications.
One of the most notable milestones in this evolving partnership came in January 2023, when Microsoft announced a multi-year, multi-billion dollar investment in OpenAI. This investment, reportedly amounting to around $10 billion, underscored the deepening relationship between the two entities and highlighted Microsoft’s commitment to AI as a core component of its strategy.
The collaboration had significant implications for both companies and the broader tech industry. For Microsoft, the integration of OpenAI’s technology into products like Microsoft Office and the Bing search engine meant that users could benefit from advanced AI-driven features, enhancing productivity and user experience. For OpenAI, the partnership provided the financial support and computational resources necessary to continue pushing the boundaries of AI research and development.
Moreover, this partnership exemplified a broader trend in the tech industry where major corporations and AI research organizations collaborate to advance the field while ensuring ethical considerations are addressed. Both Microsoft and OpenAI emphasized the importance of developing AI responsibly, focusing on transparency, fairness, and mitigating potential risks associated with AI deployment.
In summary as you can see Microsoft and ChatGPT were in a long-term serious relationship to say the least. And it looked like it was a relation set to last ages. At leat that is what I thought
Apple x ChatGPT ( infidelity?)
Look… I perfectly know none of this is illegal. The point I’m trying to get across here is simply the fact that it’s quite sneaky of ChatGPT to finna play with the two most powerful in the game. As of the writing of this article Apple and Microsoft are respectively worth 3.02 Trillions, 3.18 Trillions in market capitalization. It’s clear that if someone was to be thrown under the bus and lose everything it will be ChatGPT. Anyways, back to the deal.
We currently don’t yet dispose of all the intricate details of their deal but we already know enough to affirm this is nothing less but groundbreaking. OpenAI has forged a strategic deal with Apple, integrating ChatGPT into Apple's ecosystem, a move poised to redefine the landscape of digital assistants and AI interaction. It’s no news that Siri is a bad voice assistant so hopefully things might get better.
This partnership, characterized by the seamless embedding of ChatGPT into Apple's devices and services, promises to elevate user experiences by leveraging OpenAI's advanced natural language processing capabilities. With ChatGPT's integration, Apple's Siri is will undergo a significant transformation, enhancing its ability to understand and respond to complex user queries like never before and with unprecedented accuracy and context-awareness.
The implications of this deal are manifold, touching various facets of technology, user privacy, and the competitive dynamics within the tech industry. Firstly, for Apple users, this integration means a more intuitive and intelligent virtual assistant that can perform a broader range of tasks, from scheduling appointments and setting reminders to more sophisticated functions like providing detailed information, engaging in meaningful conversations, and even offering personalized recommendations based on user behavior and preferences. This aligns with Apple's commitment to enhancing user experience through innovative technologies while maintaining its hallmark of simplicity and elegance in design.
From a privacy standpoint, the collaboration leverages Apple's robust privacy framework, ensuring that user data is protected and processed securely. Users can expect that their interactions with ChatGPT will be private, encrypted, and not used for targeted advertising, which has been a major concern with other AI-driven platforms. This focus on privacy is likely to bolster user trust and could drive higher adoption rates among privacy-conscious consumers.
Economically, the deal positions both Apple and OpenAI advantageously within the AI market. For Apple, integrating ChatGPT not only enhances the functionality of its devices but also strengthens its competitive edge against rivals. This move could attract more users to the Apple ecosystem, increasing device sales and fostering loyalty among existing users. For OpenAI, the partnership provides a significant platform to showcase its technology on a global scale, potentially leading to new business opportunities and collaborations. The visibility and validation from a partnership with a tech giant like Apple can propel OpenAI’s reputation and influence in the AI industry.
From that point of view it suddenly becomes more evident why ChatGPT took this decision. Nothing is comparable to having your name or the name of your company linked to Apple. Despite Microsoft being currently worth more in market cap than Apple, Apple remains the cool guy and everybody wants to be seen hanging out with the coolest guy in town.
Moreover, the collaboration is likely to accelerate innovation within the AI and tech sectors. As Apple and OpenAI work together, they can pioneer new AI applications and use cases that can be extended beyond virtual assistants. This synergy could drive advancements in fields such as healthcare, education, and entertainment, where AI has transformative potential. For instance, AI-powered tools could assist in diagnosing medical conditions, personalizing learning experiences, or creating immersive, interactive content.
However, this partnership also raises questions about market dynamics and the future of AI development. The combined resources and expertise of Apple and OpenAI could potentially overshadow smaller competitors, leading to a more consolidated market. This consolidation might spur innovation but could also stifle competition if not managed properly. Regulatory bodies might scrutinize the deal to ensure it does not create unfair market advantages or inhibit the entry of new players.
In conclusion I still see this like a situationship kind of thing between ChatGPT and Apple but it might just be for the better.
Thanks for reading!